Tuesday, May 8, 2012

Viral Marketing for Pixar's 'Brave': Kilt by Ruff McLauren

Posted just moments ago to Brave's iTunes video page is a surefire viral marketing masterpiece, Kilt.

It is a faux advertisement for Kilt, by Ruff McLauren (as opposed to Ralph Lauren). "What makes a man feel like a man? . . . The freedom a man feels when he wears a small plaid skirt . . . Stylish, sexy, strong. . . Kilt. Are you BRAVE enough to wear one?"

This spot is just downright funny and clever. I was surprised that Disney took the marketing into the realm of such blatant satire, especially with humor edging on the adult. Still, I think that it will payoff in the end. I certainly enjoyed the sarcastic and over-the-top nature of it. And Brave!

Be sure to pay close attention during the video. You'll spot some great-looking new footage from the film, as well.

Brave hits theaters June 22, 2012.

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