Monday, October 8, 2012

'Monsters University' viral site

Briefly: Pixar's viral marketing division hit a home run with its just-released Monsters University website.

The site is incredibly detailed, featuring tons of images that glorify their campus, a large map, news articles highlighting their teachers and students, and even a store where you can pick up a hoody or coffee mug. They offer majors ranging from "Creative Roaring" to "Door Technology" and "Canister Design".

It is awesome stuff like this that makes me love Pixar. The keen attention to detail they share with the world makes you know that they are passionate about their films. And that's really cool.

Monsters University will be the next film we see from Pixar, in June 2013.