Now, this may seem harmless enough, but the theaters around town certainly wouldn't agree. Exhibitors around the world are stating their disapproval of Disney's announcement since it will severely cut into their businesses.
Two exhibitors in the UK, Odeon Cinemas (108 theaters) and Vue Entertainment (68 theaters), have already vowed to boycott the film once it is released on March 5. Odeon recently told Variety that they have "invested considerable sums of money, especially in the U.K., over the past 12 months to install digital projection systems in our cinemas. The proposed reduction in the window on a high-profile 3-D title like
But that's not all. AMC Entertainment, one of the largest theater companies in the world with 4,500 screens, has not yet agreed to show
I'm wondering if Disney regrets changing the dates around. It seems like they are taking a lot of heat for just 5 weeks. If I were them, I'd simply push it back. My guess is they'll make more money that way. They may have poorer DVD sales, but at least they'll get back the majority of the world's exhibitors.
Monday, February 22, 2010